We are a Paraguayan company building the AI-powered management platform for small and medium-sized businesses in Latin America.
Founded in Asunción, Paraguay · Part of Emprelatam and AWS Activate
Us
CRM, sales, inventory, and electronic invoicing with SIFEN, powered by AI agents that automate repetitive work.
The product
An all-in-one SaaS that combines CRM, sales, inventory, and SIFEN-compatible electronic invoicing, powered by AI automation.
The business model
B2B subscription with public plans (Essential, Advanced, and Corporate), with pricing for businesses of all sizes and a free trial included.
The market
Small and medium-sized enterprises in Latin America, starting with Paraguay, where the majority still operate with spreadsheets and disconnected tools.
Our mission
We created Focal Point because we saw thousands of businesses in the region managing sales on paper, invoicing by hand, and losing customers due to a lack of follow-up. The software that could solve this was too expensive, too complex, or designed for other markets.
Our mission is to put an AI-powered operating system within reach of every Latin American SMB: software that speaks their language, complies with local regulations from day one, and automates the work that prevents them from growing.
The team
We founded Focal Point in Asunción, Paraguay, with experience in software engineering and product design.
Franco Cazal
Co-founder & CEO
Focal Point platform architect, focused on AI agents, multi-tenant infrastructure, and integration with SIFEN.
LinkedIn profile
Samuel
Co-founder & Head of Design
Over 6 years designing software products and leading UX for SaaS platforms in the US and Latin America.
LinkedIn Profile
Lucas Cárdenas
Co-founder & COO
Leads the strategy, business development, and alliance ecosystem behind Focal Point.
LinkedIn profile
Backup
Focal Point is part of startup programs that have already verified our company, our team, and our product.
Emprelatam
Focal Point is officially affiliated with Emprelatam, one of Latin America's leading startup incubators, which supports our growth in the region.
AWS Activate
Selected for the AWS Activate program, which awarded cloud credits to Focal Point after verifying our eligibility as a digital startup.
