Last updated
July 2025
Privacy Policy
Privacy Policy
Learn how we protect your data and respect your trust in every interaction with the Focal Point platform.
Learn how we protect your data and respect your trust in every interaction with the Focal Point platform.
At Focal Point, your privacy is our priority. This Privacy Policy explains how we collect, use, and protect your personal information and your business information when you use our services.
At Focal Point, your privacy is our priority. This Privacy Policy explains how we collect, use, and protect your personal information and your business information when you use our services.
1. Who we are
1. Who we are
Focal Point is a platform developed by Focal Point EAS, registered at:
Focal Point EAS
Juan Zorrilla de San Martín 1530
Focal Point is a platform developed by Focal Point EAS, registered at:
Focal Point EAS
Juan Zorrilla de San Martín 1530
2. Information we collect
2. Information we collect
a) Information you provide to us with your full and formal consent:
Name, email address, phone number
Business address
Billing and payment details
Account credentials (username and password)
Information entered while using the software (customers, sales, inventory, CRM data, messages from integrated social networks, uploaded files, etc.)
b) Information collected automatically:
IP address
Browser and device type
Pages visited and session duration
Cookies and similar technologies (see section 6)
a) Information you provide to us with your full and formal consent:
Name, email address, phone number
Business address
Billing and payment details
Account credentials (username and password)
Information entered while using the software (customers, sales, inventory, CRM data, messages from integrated social networks, uploaded files, etc.)
b) Information collected automatically:
IP address
Browser and device type
Pages visited and session duration
Cookies and similar technologies (see section 6)
3. How we use your information
3. How we use your information
We use your data to:
Create and manage your account in Focal Point
Provide you access to our features (e-invoicing, CRM, AI for sales, inventory management, etc.)
Process payments and issue tax receipts
Send notifications and marketing communications when applicable
Improve the platform's security, performance, and personalization
Comply with legal and regulatory obligations
Apply artificial intelligence algorithms to automate tasks such as customer responses, product recommendations, or sales analysis
We use your data to:
Create and manage your account in Focal Point
Provide you access to our features (e-invoicing, CRM, AI for sales, inventory management, etc.)
Process payments and issue tax receipts
Send notifications and marketing communications when applicable
Improve the platform's security, performance, and personalization
Comply with legal and regulatory obligations
Apply artificial intelligence algorithms to automate tasks such as customer responses, product recommendations, or sales analysis
4. Sharing your information
4. Sharing your information
We only share your data with:
External service providers (payment gateways, cloud hosting —we currently use Amazon Web Services (AWS)—, messaging platforms such as WhatsApp/Facebook when integrated)
Legal authorities when required by applicable regulations, or in response to requests from judicial bodies
Other entities with your express consent, except by court order or judicial request
We never sell your personal information to third parties.
We only share your data with:
External service providers (payment gateways, cloud hosting —we currently use Amazon Web Services (AWS)—, messaging platforms such as WhatsApp/Facebook when integrated)
Legal authorities when required by applicable regulations, or in response to requests from judicial bodies
Other entities with your express consent, except by court order or judicial request
We never sell your personal information to third parties.
5. Information Security
5. Information Security
We implement technical and organizational measures to protect your data, including:
SSL/TLS encryption for all communications
Secure storage on cloud servers (AWS) with international standards
Data encryption in transit and at rest
Restricted access and strong authentication
Continuous monitoring against unauthorized access
However, no system is 100% secure. We recommend using strong passwords and keeping your credentials confidential.
We implement technical and organizational measures to protect your data, including:
SSL/TLS encryption for all communications
Secure storage on cloud servers (AWS) with international standards
Data encryption in transit and at rest
Restricted access and strong authentication
Continuous monitoring against unauthorized access
However, no system is 100% secure. We recommend using strong passwords and keeping your credentials confidential.
6. Cookies and similar technologies
6. Cookies and similar technologies
We use cookies to:
Improve your user experience
Analyze traffic and platform usage
Personalize content and ads (when applicable)
You can configure your browser to reject cookies, but some features may not be available.
We use cookies to:
Improve your user experience
Analyze traffic and platform usage
Personalize content and ads (when applicable)
You can configure your browser to reject cookies, but some features may not be available.
7. Data retention
7. Data retention
We keep your information as long as you have an active account or as long as it is necessary for legal and business purposes. You can request the deletion of your data at any time (see section 9).
We keep your information as long as you have an active account or as long as it is necessary for legal and business purposes. You can request the deletion of your data at any time (see section 9).
8. International transfers
8. International transfers
If you access from outside Paraguay, you agree that your data may be transferred and processed in other countries where our providers operate, under high security standards.
If you access from outside Paraguay, you agree that your data may be transferred and processed in other countries where our providers operate, under high security standards.
9. Your privacy rights
9. Your privacy rights
You can:
Access your personal data
Rectify incorrect data
Request deletion of your information upon formal request, identifying the reason that motivates it
Limit or object to processing upon formal and substantiated request
Obtain a copy of your data in portable format
Write to us at support@focalpoint.com.py to exercise these rights.
You can:
Access your personal data
Rectify incorrect data
Request deletion of your information upon formal request, identifying the reason that motivates it
Limit or object to processing upon formal and substantiated request
Obtain a copy of your data in portable format
Write to us at support@focalpoint.com.py to exercise these rights.
10. Children's Privacy
10. Children's Privacy
Focal Point is not intended for anyone under 18. We do not intentionally collect information from minors. If we discover that we have, we will delete the data immediately.
Focal Point is not intended for anyone under 18. We do not intentionally collect information from minors. If we discover that we have, we will delete the data immediately.
11. Changes to this policy
11. Changes to this policy
We may update this policy unilaterally at any time. We will notify important changes through our website or by email.
This policy is governed by the applicable laws of the Republic of Paraguay.
We may update this policy unilaterally at any time. We will notify important changes through our website or by email.
This policy is governed by the applicable laws of the Republic of Paraguay.
12. Contact
12. Contact
If you have questions about this policy, write to us at soporte@focalpoint.com.py
If you have questions about this policy, write to us at soporte@focalpoint.com.py
13. User Responsibilities
13. User Responsibilities
As a Focal Point user, you agree to:
Keep your access credentials confidential
Not share your account with third parties
Use the platform lawfully and in accordance with these terms
Respect the privacy and personal data of third parties entered into the system
Not use the platform to market or promote goods or services prohibited by law, including but not limited to weapons, illegal drugs, counterfeit products, or fraudulent activities
Notify us immediately if you detect unauthorized access or suspicious activity in your account
As a Focal Point user, you agree to:
Keep your access credentials confidential
Not share your account with third parties
Use the platform lawfully and in accordance with these terms
Respect the privacy and personal data of third parties entered into the system
Not use the platform to market or promote goods or services prohibited by law, including but not limited to weapons, illegal drugs, counterfeit products, or fraudulent activities
Notify us immediately if you detect unauthorized access or suspicious activity in your account